Discover the Wild and Nice Beauty Brand

About Wild and Nice

Hi, I'm Frands, the founder of Wild and Nice — and I believe beauty should feel bold, soft, and effortless for everyone.

Born in Denmark and now calling beautiful New Zealand home, I've always been drawn to the intersection of bold Scandinavian design and the natural, effortless energy of the Southern Hemisphere.

I noticed that the beauty world often felt divided — products for women here, products for men there, and very little in between. I wanted to change that.

Wild and Nice was born with a simple mission: to create a beauty experience that's inclusive, confident, and unapologetically bold. Whether you're after stunning nail colours, nourishing skincare creams, or everyday essentials — we've got something for you, regardless of who you are.

We believe that beauty isn't one-size-fits-all. It's personal, expressive, and powerful. That's why every product we carry is chosen with care — to make you feel amazing in your own skin.

Bold. Soft. Effortless. That's Wild and Nice. 🌿

Our Origin and Vision

The Wild and Nice beauty brand was founded with a clear purpose: to blend nature’s finest ingredients with effective skincare solutions. We believe beauty should be wild, spirited, yet nice and gentle on the skin. Our vision is to create products that not only enhance your natural glow but also respect the environment. This brand stands for authenticity, quality, and a commitment to using ethically sourced ingredients. Over the years, Wild and Nice has developed a loyal community that appreciates honest skincare that delivers real results.

Commitment to Quality and Sustainability

At the core of the Wild and Nice beauty brand is an unwavering dedication to quality and sustainability. We meticulously source our ingredients to ensure purity and potency while minimizing environmental impact. Our cruelty-free testing and eco-friendly packaging reflect our responsibility towards the planet. Every product undergoes rigorous testing to meet high standards, ensuring safety and effectiveness. By choosing Wild and Nice, customers align with a brand that values transparency and long-term wellness for both skin and Earth.

Passion for Natural Beauty and Innovation

The Wild and Nice beauty brand thrives on innovation grounded in natural beauty principles. We continuously explore innovative formulations that combine botanical extracts with cutting-edge science to create skincare that is both gentle and powerful. This passion drives us to transform everyday routines into luxurious self-care experiences. Our expert team of formulators and researchers work diligently to keep the brand evolving while maintaining the pure essence that defines Wild and Nice. Ultimately, our goal is to empower everyone to embrace their wild, nice beauty.

Our Origin and Vision

The Wild and Nice beauty brand was founded with a clear purpose: to blend nature’s finest ingredients with effective skincare solutions. We believe beauty should be wild, spirited, yet nice and gentle on the skin. Our vision is to create products that not only enhance your natural glow but also respect the environment. This brand stands for authenticity, quality, and a commitment to using ethically sourced ingredients. Over the years, Wild and Nice has developed a loyal community that appreciates honest skincare that delivers real results.

Commitment to Quality and Sustainability

At the core of the Wild and Nice beauty brand is an unwavering dedication to quality and sustainability. We meticulously source our ingredients to ensure purity and potency while minimizing environmental impact. Our cruelty-free testing and eco-friendly packaging reflect our responsibility towards the planet. Every product undergoes rigorous testing to meet high standards, ensuring safety and effectiveness. By choosing Wild and Nice, customers align with a brand that values transparency and long-term wellness for both skin and Earth.

Passion for Natural Beauty and Innovation

The Wild and Nice beauty brand thrives on innovation grounded in natural beauty principles. We continuously explore innovative formulations that combine botanical extracts with cutting-edge science to create skincare that is both gentle and powerful. This passion drives us to transform everyday routines into luxurious self-care experiences. Our expert team of formulators and researchers work diligently to keep the brand evolving while maintaining the pure essence that defines Wild and Nice. Ultimately, our goal is to empower everyone to embrace their wild, nice beauty.